Startup News: How to Build Closer Friendships in 2026 – Tips and Lessons for Entrepreneurs

Discover the 9 subtle habits, identified by psychology, that may hinder close friendships. Learn actionable tips to break these unconscious patterns and build stronger connections.

F/MS BLOG - Startup News: How to Build Closer Friendships in 2026 – Tips and Lessons for Entrepreneurs (F/MS Europe, Psychology says if you don’t have close friends right now)

TL;DR: How to Build Genuine Friendships as a Busy Professional

Struggling to build close friendships as an entrepreneur or professional? Subtle habits like sticking to surface-level conversations, chronic busyness, and avoiding vulnerability may silently block meaningful connections.

• Common blockers: over-relying on digital interactions, waiting for others to initiate, and neglecting regular effort.
• Solutions: practice vulnerability, schedule time for relationships, take initiative, and focus on active listening.

Invest in friendships for both emotional health and professional resilience. Commit to small, intentional changes and see lasting rewards in all areas of life. Ready to deepen connections? Start acting intentionally today.


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If you’ve ever found yourself struggling to build meaningful friendships, you’re not alone. Psychology reveals that our ability to create close bonds may be hindered by subtle habits we picked up long ago , habits that could be silently sabotaging our social lives. For entrepreneurs, startup founders, and professionals juggling high-stress careers, this challenge is even more pronounced. Why? Because these habits are often amplified by the demands of professional life, and recognizing them is the first step toward fostering deep, authentic connections.


What are these habits that block deep friendships?

Our social behaviors are often reflective of learned patterns, some of which serve as inadvertent barriers to intimacy. Let’s take a deeper look at nine subtle habits that might be keeping you from building close friendships, especially in adulthood.

  • Surface-level conversations: Sticking to safe, superficial topics may feel comfortable, but it could create walls that prevent deeper emotional intimacy.
  • Chronic busyness: Always being “too busy” can signal to others that you lack time for meaningful relationships, often pushing them away.
  • Waiting for others to initiate: Passively waiting for people to reach out may leave relationships stagnant, as effort needs to be mutual.
  • Disguising vulnerability: Pretending everything is fine, even when it’s not, keeps people at arm’s length and prevents authentic connections.
  • Ghosting during conflict: Avoiding tough conversations and disappearing during moments of challenge can erode trust and closeness over time.
  • Being “the fixer”: Consistently offering advice instead of listening can leave friends feeling unheard and undervalued.
  • High expectations: Holding others to overly high standards can lead to disappointment and alienation.
  • Digital-only interactions: Relying on likes, comments, and texts for connection often fails to meet the deeper emotional needs of real friendships.
  • Neglecting friendship maintenance: Assuming relationships will sustain themselves without regular effort often leads to drifting apart.

How do these habits manifest for entrepreneurs?

As a serial entrepreneur, I’ve seen how these patterns often play out in professional settings. For example, the habit of chronic busyness becomes an identity for many of us. We equate our worth with productivity, leaving little room for fostering relationships. Another example is digital reliance , we substitute quick LinkedIn messages or Instagram likes for genuine connection, thinking it’s enough. Spoiler: it’s not.

Additionally, the perpetual need to “fix” and solve problems, a valuable skill in business, doesn’t work well in friendships. Sometimes, people just need to be heard, not managed. Recognizing when to switch mindsets is pivotal in creating balanced personal and professional relationships.


How do you overcome these habits to build closer friendships?

  • Practice vulnerability: Start small by sharing a personal anecdote or asking for advice. Connection thrives on authenticity.
  • Set boundaries with time: Schedule time for friends, the same way you would for a key business meeting. Relationships require investment.
  • Take the initiative: Reach out to people first. Initiating plans shows you value their presence and strengthens bonds.
  • Step away from the screen: Prioritize phone calls, video chats, or in-person meetings over digital-only interactions.
  • Learn to listen: Resist the urge to jump into “fixer mode.” Sometimes, just being there is more than enough.
  • Lower unrealistic expectations: Accept that people are imperfect. Focus on their positive qualities rather than their shortcomings.
  • Maintain relationships: Send a quick message, grab coffee, or share a meaningful update often. This effort accumulates over time.

Building meaningful connections as a busy professional might feel like a daunting task, but it’s entirely possible with intentionality. Remember, lasting friendships are not just “nice to have” , they’re critical for emotional health and even professional resilience. Think of these connections as an investment in your overall well-being.

Common mistakes to avoid in fostering friendships

  • Being overly critical: Constantly pointing out flaws, even jokingly, can push people away.
  • Canceling plans too often: Reliable behavior builds trust. Frequent cancellations can signal disinterest.
  • Over-reliance on digital communication: It might be convenient but rarely replaces face-to-face or voice interactions.
  • Ignoring the need for repair: Friendships face conflict , the key is addressing it rather than avoiding or ignoring it.

To create fulfilling relationships, self-honesty and intentional action are key. Identify any habits that might be holding you back, and start making small yet impactful changes today. The rewards will ripple across every area of your life, from your personal happiness to your professional growth.

Looking for more insights on cultivating authentic relationships as a business leader? Dive deeper into the topic with articles like this exploration on subtle friendship blockers for further ideas.


FAQ on Building Close Friendships and Overcoming Subtle Habits

What are the subtle habits that prevent more authentic friendships?

Psychology identifies nine key habits that often sabotage friendships, including surface-level conversation, chronic busyness, and ghosting during conflict. For example, sticking to superficial topics keeps relationships shallow, while avoiding conflict erodes trust and emotional intimacy over time. These behaviors are often deeply ingrained, learned in earlier stages of life as protective mechanisms. Recognizing these habits is the first step, you can become intentional about changing patterns to allow for deeper bonds. Here’s an article explaining these habits

Why do professionals and entrepreneurs struggle more with friendships?

Entrepreneurs and professionals often face amplified challenges in forming friendships due to chronic busyness or an over-reliance on digital communication. Many prioritize career achievement over relationship-building, inadvertently neglecting personal connections. Psychology highlights that balancing professional demands with personal relationships is crucial for emotional health. If these habits aren’t addressed, loneliness can impact resilience and job performance. Taking steps, such as scheduling in-person time, can help foster meaningful relationships. Learn how these habits manifest among entrepreneurs

How can I recognize these habits in myself?

If you frequently avoid deeper conversations, struggle to maintain relationships, or rely solely on texting to connect, you may inadvertently exhibit some of these habits. Begin by reflecting on your behavior in social settings. Are you open about emotions, or do you keep responses superficial? Do friends often feel unheard or undervalued when they speak to you? Self-awareness is critical to identifying patterns that may be barriers to closeness. Find more tips for self-recognition here

What are simple ways to overcome surface-level conversations?

Transitioning from small talk to meaningful conversations begins with active listening and asking thoughtful questions. For example, instead of asking about someone's job directly, inquire about their most inspiring challenges or projects. Share personal anecdotes to encourage openness and create an environment of trust. Authentic connections thrive when there’s mutual vulnerability and emotional depth. Improve conversation habits with advice found here

How can I manage my time to invest in friendships?

Psychology suggests treating friendships like important business appointments. Schedule time to meet or call friends regularly, even if it’s brief. For busy professionals, block an hour weekly for social interactions. Time management apps can help organize these commitments, showing friends that they’re a priority despite a packed schedule. See strategies for balancing personal and work relationships

Why is reducing digital-only interaction important for bonding?

Digital interactions, such as likes on social media, don’t provide the emotional depth required for robust friendships. While convenient, they fail to address the human need for face-to-face or voice-based communication. Make an effort to supplement texting with phone calls or in-person meetups. Setting aside digital devices during conversations can also pave the way for genuine connections. Explore the limitations of digital interactions

Is vulnerability the key to forming lasting friendships?

Yes, vulnerability plays a fundamental role in fostering authentic connections. Sharing stories, emotions, or challenges builds trust and opens the door to deeper relationships. Start with small acts of sharing, such as asking for advice or giving an honest answer about how you’re feeling. Vulnerability promotes emotional intimacy and allows others to feel safe reciprocating. Learn more about vulnerability’s role in friendships

How can conflicts in friendships be handled without ghosting?

Healthy friendships require open communication to manage disagreements. Instead of avoiding conflict, address concerns directly, but consider approaching conversations with empathy. Acknowledging feelings, discussing boundaries, and apologizing where needed fosters trust and growth instead of dissolution. The effort to navigate through challenges transforms friendship dynamics positively over time. Discover how to resolve friendship conflicts effectively

Why do unrealistic expectations harm friendships?

Holding friends to unattainable standards often results in disappointment and frustrated relationships. For example, expecting people to accommodate every one of your preferences creates tension. Focus instead on appreciating their emotional support, humor, or resilience. Accepting imperfections promotes understanding, contributing to a healthier bond. Unrealistic Expectation Guide Found Here

Are friendships truly necessary for professional success and resilience?

Studies indicate that meaningful friendships bolster emotional resilience, reducing stress and improving overall decision-making, which is vital for professional success. Supportive relationships provide clarity during challenging situations. Thus, investing time in friendships isn’t just personally fulfilling; it’s crucial for thriving in the workplace as well. Learn why friendships are essential professionally


About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the “gamepreneurship” methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the point of view of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.