The excitement surrounding AWS re:Invent 2025 is palpable, and for a good reason. As someone who’s spent years navigating the complexities of entrepreneurship across various industries, I find this event to be an invaluable opportunity, not just for tech aficionados, but for anyone eager to align their business strategy with emerging technologies. AWS re:Invent brings a melting pot of innovation and actionable insight, and the best part is, you don’t need a ticket to participate. With sessions available to stream live globally, this has become one of the most accessible and impactful events for entrepreneurs.
If you’re an entrepreneur or a small business owner, you know that staying ahead in the digital world isn’t optional. From managing costs to implementing scalable systems, there’s always something new to learn. AWS re:Invent is designed to help you future-proof the way you build and grow your ventures, and this year’s agenda is packed with essential sessions.
How To Watch AWS re:Invent 2025 Live
So, how do you indulge in the latest stories of technical expertise and business innovation?
-
Official Livestream Registration
Access is completely free for all virtual attendees. Register now via the AWS re:Invent 2025 Livestream Page to get alerts and reminders for all sessions, including keynotes and partner showcases. -
Tune into Partner Channels
Streamlined broadcasts are also available on platforms such as Twitch AWS OnAir, where you can join the chatter, ask live questions, and get detailed walkthroughs for AWS initiatives. -
Create Your Calendar
Sessions typically overlap, so it’s worth setting a schedule. You can download event times directly from their website or explore session filters on the official AWS re:Invent platform. -
Engage with the Hashtag
Follow #reinvent2025 on social media for real-time updates, Q&A sessions, and exclusive behind-the-scenes content.
Keynotes and Sessions Worth Prioritizing
The main draw, of course, lies in what you’ll learn during the sessions. Here are the top picks based on the agenda:
Keynote Lineup
- Matt Garman – CEO of AWS (December 2, 8:00 AM PT): This session will set the tone with big announcements, focusing on new market opportunities and advanced tools for scaling businesses.
- Swami Sivasubramanian – VP of Agentic AI (December 3, 8:30 AM PT): Expect groundbreaking updates in AI designed to address scalability and ethical AI applications for enterprises of all sizes.
- Dr. Werner Vogels – CTO Amazon.com (December 4, 3:30 PM PT): Tune into this closing keynote for a developer-centric approach to emerging tech trends.
Special Streams
If startups or SMEs take up your thoughts, don’t miss partner showcases tailored around cloud adoption and actionable AI solutions. Consider attending the AWS Security LIVE sessions to understand how to safeguard your growing data in an increasingly unpredictable world.
Topics to Focus On
As someone who’s attended countless tech-centric events, I recommend focusing on areas that directly impact growth and operations for smaller teams, such as:
- Cloud Cost Management: In every tech-driven startup I’ve built, balancing operational costs was critical. Look for sessions or guides on AWS’s cost-aware systems.
- Data-Driven Decisions: If you’re growing a business, sessions on using data for customer segmentation and pricing strategies might streamline your efforts.
- AI + Automation: Integrating AI into small-scale operations doesn't need to break the bank. Keynotes by Swami Sivasubramanian address such scalable solutions head-on.
Common Pitfalls to Avoid
As transformative as AWS re:Invent’s programming can be, here are some of the traps I’ve seen newcomers fall into during similar events:
-
Passive Consumption of Information
Watching keynotes and sessions passively without reflecting on how they apply to your own business is a mistake. Keep a notebook handy and jot down feasible applications specific to your challenges. -
Ignoring Smaller Brands & Partners
While the keynotes grab lots of attention, smaller booths and sessions hosted by industry partners could provide that golden nugget of insight your business needs. -
Attempting to Cover Everything
Don’t try to attend every single session. Instead, strategically filter sessions based on your startup’s immediate goals, whether it's funding, tech adoption, or operational growth.
A Simple Guide to Getting the Most Out of This Event
With so much happening over five days, this step-by-step guide ensures you maximize your time:
-
Set Intentions on Day One:
Define what information you’re seeking. Are you looking for new tools, partnerships, or inspiration? Use these as criteria to curate your schedule. -
Network Virtually:
AWS re:Invent offers various ways to connect. Whether you’re active on Twitter, Slack, or LinkedIn, scope out like-minded attendees to create lasting relationships. -
Test On-Demand Viewing:
While live streams are truly engaging, on-demand sessions allow for playback at key points. Access these through the AWS re:Invent on-demand archives. -
Cross-Match Solutions:
When you hear about a new AWS service or technology, consider how it could solve not only current issues, but also how it could future-proof your venture.
My Take: Why This Event Matters
As a serial entrepreneur, the wealth of information presented at events like AWS re:Invent has been transformative for my ventures. I’ve implemented insights from past conferences to streamline operational workflows, build more robust technical foundations, and implement scalable systems that reduced costs while enhancing output. But what I value the most is how these sessions encourage entrepreneurs to challenge their assumptions about growth, scale, and industry trends.
The promise of digital accessibility this year makes re:Invent even more valuable for anyone unable to attend physically. Whether you run a local business or a global startup, imagine the power of having peerless tools and insights at your fingertips, all for free.
In my years as an entrepreneur, I’ve learned one thing: no single event can hold all the answers to the challenges you face. But AWS re:Invent 2025 offers something special, a glimpse into what’s coming next. And in this ever-changing marketplace, staying informed isn’t just an advantage; it’s a necessity.
Prepare yourself, register online, and don’t miss what could be the catalyst for your next big leap forward. For more details, explore the official AWS re:Invent 2025 website. Don’t just watch, apply, iterate, and build. This is your chance to prepare for tomorrow, today.
FAQ
1. What is AWS re:Invent 2025?
AWS re:Invent 2025 is Amazon Web Services' annual flagship conference that brings together the global cloud community to explore innovations in cloud, AI, and security. The event will run from December 1–5, 2025, in Las Vegas. Visit the official AWS re:Invent 2025 website
2. How can I watch AWS re:Invent 2025 online?
You can stream the event live for free on the AWS re:Invent 2025 Livestream Page. Additionally, key sessions and showcases are available on Twitch AWS OnAir.
3. Who are the keynote speakers for the event?
Keynote speakers include:
- Matt Garman, AWS CEO, delivering the opening keynote on December 2, 2025.
- Swami Sivasubramanian, VP of Agentic AI, focusing on groundbreaking AI advances on December 3, 2025.
- Dr. Werner Vogels, CTO of Amazon.com, presenting the closing keynote on December 4, 2025.
Read more details about the schedule on the AWS re:Invent 2025 agenda page.
4. Are there live sessions specifically for small businesses?
Yes, AWS re:Invent 2025 offers partner showcases tailored for startups and small businesses. These sessions highlight cloud adoption strategies and affordable AI solutions. Check out available partner showcase details.
5. How do I stay updated during the event?
Follow the hashtag #reinvent2025 on social media and join the Twitch AWS OnAir stream to participate in live Q&A sessions, view walkthroughs, and network with other attendees.
6. What topics should I focus on as a small business owner?
Entrepreneurs are encouraged to focus on:
- Cloud Cost Management: Tools and techniques to optimize costs.
- Data-Driven Strategies: Advanced analytics for customer segmentation.
- AI & Automation: Scalable AI solutions for SMEs.
Learn more about session highlights in the AWS Big Data Blog guide.
7. Are there resources for catching up on missed sessions?
Yes, missed sessions will be available on-demand through the AWS re:Invent archives. Keynotes and workshops can also be reviewed at your convenience.
8. How can I network during AWS re:Invent 2025?
AWS re:Invent facilitates virtual networking through social media platforms and community Slack channels. A highlight is the interactive live chats during the Twitch AWS OnAir broadcasts.
9. What are the most important sessions for developers?
Developers should not miss Dr. Werner Vogels' keynote on December 4, highlighting tools, practices, and principles in the modern developer workflow. Learn more about developer-centered sessions.
10. Are there any free tools or takeaways from attending this event?
AWS often announces free trials and offers for their cloud services during re:Invent. Stay tuned for announcements via the Twitch AWS OnAir stream or the official AWS re:Invent app.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
- Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
- She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
- Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
- Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
- She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
- Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
- Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
- She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
- Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 5,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
- 1,000 unique business ideas for women created
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.