Startup News: Tips, Examples, and Lessons from Character.AI’s Safe Design Innovation

Discover Character AI’s new interactive ‘Stories’ crafted for safe and engaging experiences. Teens explore choice-driven narratives featuring favorite AI characters.

F/MS BLOG - Startup News: Tips, Examples, and Lessons from Character.AI’s Safe Design Innovation (F/MS Europe, Character AI will offer interactive ‘Stories’ to kids instead of open-ended chat)

In 2025, a groundbreaking shift in the interactive tech space has emerged as Character.AI introduces "Stories," an innovative feature that replaces open-ended chat for users under 18. This strategic move, rooted in safety and ethical concerns, seeks to redefine how minors engage with artificial intelligence while addressing rising regulatory pressure on tech companies. Character.AI’s pivot towards guided, choose-your-own-adventure tales reflects a broader trend of companies blending entertainment, education, and safety into AI solutions. As a serial entrepreneur and advocate for STEM innovation, I find this development both insightful and indicative of the critical challenges, and opportunities, that AI startups must navigate.


Why This Move Matters for Entrepreneurs in Tech and Beyond

Interactive AI platforms like Character.AI have garnered significant attention in recent years for their versatility, whether in customer service, creative writing, or personal companion applications. However, amid lawsuits and growing scrutiny regarding the impact of AI on mental health, especially for minors, it became clear that developers need to rethink how they deploy these technologies responsibly.

Here’s why this matters for startup founders and business owners:

  1. Regulations Are Tightening. A 2025 wave of legal changes, including California's regulation of AI companion chatbots, has set the stage for stricter controls over how AI interacts with underage users. Operating without clear safety measures isn’t just reckless, it’s a liability.
  2. Safety-Driven Innovation Is the New Norm. Safe alternatives like Character.AI's “Stories” underscore the importance of blending ethical responsibility into product design, creating both safer experiences for users and trust with regulators.
  3. Engagement + Ethics = Competitive Advantage. Guided frameworks, such as interactive storytelling, show that limiting functionality doesn’t have to mean limiting engagement.

The Core of the “Stories” Feature and How It Differs

Unlike freeform chatbot interactions, the “Stories” feature offers structured, replayable narratives where users select characters, genres, and a premise. Each choice drives the plot forward, creating a personalized but bounded experience that safeguards participants from potentially harmful scenarios. This format eliminates meta-risks inherent in open-ended chats, such as chatbot unpredictability or excessive emotional reliance.

For startup founders considering new product launches, the approach is noteworthy. By leveraging traction-building through game-like experiences, companies can focus on keeping users engaged while mitigating significant risks.


Interactive storytelling is seeing remarkable adoption across tech platforms. According to recent studies, the interactive fiction market generated $560 million globally in 2024, fueled by younger audiences who value personalized gaming and narrative-driven content. By integrating AI into this realm, Character.AI is capturing a lucrative niche while addressing its growing pains with user safety.

For inspiration, entrepreneurs should analyze other industries leveraging interactive gamification:

  • EdTech: Platforms like Duolingo utilize unlocked learning paths tailored to the user.
  • Mental Wellness: Apps such as Woebot employ structured bot conversations for guided self-therapy.
  • B2B Customer Service: Predictive AI call assistants increasingly shift query resolution into predefined outcomes.

In creating “Stories,” Character.AI aligns itself with these trends, particularly by making the experience shareable and replayable, a move that bolsters its viral potential while addressing safety.


How to Incorporate Safety-Driven Design Into Your Business

For entrepreneurs fascinated by Character.AI’s pivot, here’s a quick guide to implementing similar strategies in your own project:

  1. Embrace Boundaries as Opportunities. Don't think of restrictions as limitations, they are design challenges. Create formats, like Character.AI's "Stories," that deliver value in guided, self-contained ways.
  2. Add Guardrails to AI Engagement. Incorporate mechanisms to avoid over-dependence and provide boundaries, even if you’re operating outside of direct youth audiences.
  3. Regulatory Foresight is Critical. Familiarize yourself with local laws and emerging global regulations. Use legal compliance not just as a mandate but as inspiration for your product design.
  4. Gamify Responsibly. Storytelling is a universal engagement tool. Use narrative features to connect with users, but ensure scenarios offered remain inoffensive and ethical.
  5. Collect Continuous User Feedback. As Character.AI is discovering, engaging content is about constant iterations. Monitor how users respond to guides and evolve features accordingly.

Common Pitfalls to Avoid

Tech startups looking to pivot into safer interactions often make critical errors. Here's a checklist of mistakes to dodge:

  • Failing to Futureproof Design Against Regulations. Oversights now can lead to redesign down the line when compliance mandates tighten.
  • Over-simplification of UX. While safety features might seem counterintuitive to creativity, neutrality doesn't mean irrelevance. Guided experiences like “Stories” thrive because of their CONTROLLED variety.
  • Forgetting Emotional Design. Just because interactions are safer doesn't mean they can lack emotional depth or relatability.

Real-World Takeaways from Violetta Bonenkamp

From my own experience leading innovative, AI-powered projects through Fe/male Switch and tackling interdisciplinary challenges often overlooked by others, one key insight stands out: small sacrifices can lead to exponential rewards.

For example, character development is central even during game design for our incubator platform. Interactive systems share complex roles, whether it’s teaching, problem-solving, or simply entertaining. Safety shouldn't stifle engagement. Rather, constraints force you to innovate.

Character.AI didn’t simply remove features, it replaced them thoughtfully while showing a demonstrable shift in market focus. Investors love this approach, and by adding metrics related to safety-driven decisions (like churn rates pre-/post new features), founders can enhance their growth narratives and funding talks.


Look Ahead: Opportunity Awaits

For business owners watching the interplay of AI, tech, and responsibility unfold, this is a new era for entrepreneurs to reimagine “safe” products.

Interactive AI storytelling like “Stories” doesn’t just offer entertainment, it secures parent and youth trust, navigates tricky legal climates, and builds long-term relationships with audiences. Startups across industries, from EdTech to SaaS, can adapt this approach.

Keep this mantra in mind: PRECISION + SAFETY = PURPOSE-BUILT POWER. Just as safety brings confidence to the end user, purpose-driven tech engages their soul, and wallets!


Final Note

If you're sculpting the next big innovation like Character.AI, remember, product pivots inspired by ethical intentionality may complicate short-term strategies but yield exponential future returns. Solutions that blend human interaction, protection, and engagement will dominate 2025 and beyond. Whether you’re prototyping or scaling, lean into safe design thinking to lead with impact where it matters most.


FAQ

1. What is Character.AI's new feature "Stories"?
"Stories" is an innovative feature introduced by Character.AI, offering structured, visual, and interactive fiction experiences. Users can select characters, genres, and premises to guide personalized, narrative-driven adventures. Explore Stories on Character.AI

2. Why did Character.AI restrict open-ended chat access for minors?
The move addresses mental health concerns and addiction risks linked to AI chatbots that interact 24/7. Lawsuits and regulatory scrutiny further pressured this decision. Read TechCrunch's Coverage

3. How do "Stories" work for user engagement?
Users interact through guided narratives, choosing plot directions while engaging creatively in a safe environment. This replaces the unpredictability of open-ended AI chats. Learn more about "Stories"

4. What sparked the shift to "Stories"?
Character.AI responded to growing legal and psychological concerns surrounding AI chatbots, particularly their impact on minors. Safety aligns with emerging industry norms. Discover the Shift’s Context

5. How does "Stories" compare to open-ended chatbots?
Unlike open-ended chats, "Stories" are replayable, guided experiences designed for safe interactions without emotional dependencies often tied to chatbots. Read about Character.AI's pivot

6. What is the regulatory climate around AI chatbots for minors?
States like California and U.S. legislators have begun regulating or proposing bans on AI companions for minors due to ethical concerns. Explore California's AI Regulation

7. What has the community's reaction been?
User feedback is mixed, with some teens disappointed over losing open-ended chats, while others recognize the benefits of reduced risk. Get insights on teen reactions

8. How do "Stories" align with interactive fiction trends?
Interactive fiction has seen significant growth globally, tapping into younger audiences. Character.AI leverages this trend while ensuring safety-first experiences. See Market Trends for Interactive Fiction

9. Who has been instrumental in this shift at Character.AI?
CEO Karandeep Anand emphasized the importance of setting industry standards for minors and replacing open-ended chats with safer alternatives. Learn More About Karandeep Anand's Perspective

10. What does "Stories" indicate for the future of AI entertainment?
This move reflects an evolving AI landscape, blending interactive storytelling with safety standards and fostering industry-wide shifts towards ethical innovations. Read TechCrunch's Long-Term Insights

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain

Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.

CAD Sector:

  • Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
  • She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
  • Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.

IP Protection:

  • Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
  • She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
  • Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.

Blockchain:

  • Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
  • She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
  • Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.

About the Publication

Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.

Mission and Purpose

Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.

Key Features

The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:

  • Skill Lab: Micro-modules covering essential startup skills
  • Virtual Startup Building: Create or join startups and tackle real-world challenges
  • AI Co-founder (PlayPal): Guides users through the startup process
  • SANDBOX: A testing environment for idea validation before launch
  • Wellness Integration: Virtual activities to balance work and self-care
  • Marketplace: Buy or sell expert sessions and tutorials

Impact and Growth

Since its inception, Fe/male Switch has shown impressive growth:

  • 5,000+ female entrepreneurs in the community
  • 100+ startup tools built
  • 5,000+ pieces of articles and news written
  • 1,000 unique business ideas for women created

Partnerships

Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.

Recognition

Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.