Startup News: How HubBox Secured €6.8M to Expand Out-of-Home Delivery Tech and 2026 Lessons for Founders

Discover how London’s HubBox secured €6.8M to revolutionize out-of-home delivery tech, expanding retail reach globally and offering sustainable delivery solutions!

F/MS BLOG - Startup News: How HubBox Secured €6.8M to Expand Out-of-Home Delivery Tech and 2026 Lessons for Founders (F/MS Europe, London’s HubBox secures €6.8M to push ‘out-of-home delivery’ tech into more retail checkouts)

TL;DR: HubBox secures €6.8M to transform delivery logistics with out-of-home solutions

HubBox, a London-based startup, has raised €6.8M led by Puma Growth Partners to expand its out-of-home (OOH) delivery technology globally. Their innovative platform integrates pickup options in e-commerce checkouts, enhancing convenience and reducing failed deliveries. Partners like UPS, DHL, and Macy’s use this scalable solution to improve logistics and cater to consumer demands for flexibility and sustainability. With these funds, HubBox plans to deepen market presence in the UK, US, Europe, and Japan while improving integrations and partnerships.

If you’re launching a startup, learn from HubBox’s success with consumer-focused innovation and market alignment. Check out this guide to building a successful startup in Europe for more insights.


HubBox expanding out-of-home delivery solutions into more retail checkouts across Europe.
HubBox secures €6.8M to expand out-of-home delivery tech in retail. Image source: EU-Startups

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London’s HubBox Secures €6.8M to Expand Out-of-Home Delivery Tech

If you’ve ever experienced the frustration of a failed home delivery, HubBox thinks it has the answer, and investors agree. The London-based startup specializing in out-of-home (OOH) delivery technology has raised €6.8M in growth funding led by Puma Growth Partners. This fresh capital promises to accelerate HubBox’s expansion across the globe while improving retail checkout integrations and partnerships with couriers.

What is HubBox’s Out-of-Home Delivery Technology?

HubBox offers software solutions that allow e-commerce retailers to integrate pickup point options directly into their checkout process. Instead of risking missed home deliveries, customers can choose nearby collection points for added convenience. The company’s technology currently connects with over 1,000 retail systems and is actively used by major names like GAP, Selfridges, Macy’s, Gymshark, and Birkenstock.

Working in collaboration with renowned couriers such as UPS, DPD, Royal Mail, DHL, and Asendia, HubBox’s model streamlines parcel delivery logistics while meeting growing consumer demand for flexible options.

Why Did Puma Growth Partners Invest?

Puma Growth Partners specifically focuses on scaling businesses with strong commercial traction and technical innovation. HubBox fits the bill with its scalable OOH delivery solution, compelling market position, and growing demand from couriers and retailers.

Charlotte Howe, Investment Manager at Puma Growth Partners, says, “HubBox has built a scalable solution to e-commerce’s most persistent challenges: checkout integration for alternative delivery options. Their expertise positions them perfectly to capture the immense market opportunity.”

How Will HubBox Use the New Funding?

The €6.8M investment will be allocated to several key areas:

  • Deepening its presence in existing markets including the UK, US, Europe, and Japan.
  • Accelerating partnerships with global couriers to broaden access to OOH delivery services.
  • Expanding retailer uptake by improving product integrations.
  • Investing in workforce and technology development to fuel long-term scalability.

With these investments, HubBox aims to position itself as the global leader in OOH delivery. According to CEO Sam Jarvis, “Offering pickup at checkout is key to accelerating the shift from home delivery to out-of-home solutions. We’re thrilled to partner with Puma Growth Partners as we pursue this mission.”

What Makes Out-of-Home Delivery the Future of E-Commerce?

Out-of-home delivery solves a crucial pain point in e-commerce: reducing the costs associated with missed home deliveries. This delivery model also aligns with shifting consumer priorities, such as convenience and sustainability. Studies forecast that the OOH segment will grow from $29 billion in 2024 to $54 billion in 2030, yet retailer adoption remains below 1%. HubBox is aiming to close this gap.

  • OOH delivery offers environmental benefits by consolidating parcels at pickup points.
  • Consumers gain more control over scheduling and receive greater reliability.
  • Retailers and couriers benefit from optimized logistics and lower failure rates.

Lessons for Early-Stage Founders from HubBox’s Success

As someone who has built businesses across Europe, I find HubBox’s growth strategy fascinating. Here are some insights for founders:

  • Identify pain points: HubBox targeted a universal frustration, failed home deliveries, and rethought the solution entirely. Startups addressing clear problems are more likely to capture market demand.
  • Scale partnerships: Their collaboration with major couriers not only increases reach but integrates trust into their offering.
  • Retailer-ready technology: The simplicity of their plug-and-play software underscores the importance of seamless implementation for scaling.
  • Consumer behavior trend analysis: Aligning with consumer demand for convenience and sustainability provided HubBox with a strong growth tailwind.

Final Thoughts on HubBox’s Impact

HubBox did not merely create another logistics solution; they created a consumer-focused alternative to traditional delivery models. The €6.8M funding marks a pivotal moment for their mission to revolutionize parcel pickups. For founders and entrepreneurs, HubBox serves as a reminder that tackling meaningful problems with thoughtful solutions can open up untapped markets.

If you’re building a business, think about your customers’ pain points and how to address them meaningfully, like HubBox did. Want to learn more about their partnerships or roadmap? Visit HubBox’s official site for details.


FAQ on HubBox's Funding and the Future of Out-of-Home Delivery

What is HubBox and what is its core service?
HubBox is a London-based startup specializing in out-of-home (OOH) delivery technology for e-commerce retailers. Their software allows customers to choose local pickup points instead of home delivery, helping to reduce failed deliveries and optimize logistics. This solution is integrated with over 1,000 retail systems and partners with notable brands like GAP, Selfridges, and Macy’s, as well as carriers like UPS and DPD. Learn more about HubBox.


Why did Puma Growth Partners invest €6.8 million in HubBox?
Puma Growth Partners invested in HubBox due to its scalable solution to e-commerce delivery challenges, including seamless retail checkout integration for OOH delivery. With robust partnerships and growing demand in the industry, HubBox shows strong potential for global market expansion. According to Charlotte Howe of Puma, “HubBox’s expertise positions them perfectly to capture the immense market opportunity." Discover the full story here.


How does HubBox plan to use its €6.8M investment?
HubBox aims to use the funding to deepen its presence in existing markets like the UK, US, and Europe, strengthen its courier partnerships, onboard more retailers, and invest in workforce and technology development. These steps will position them as a leader in the rapidly growing OOH delivery sector while pushing the adoption of their innovative solutions. Learn more about startup scaling strategies.


How does out-of-home delivery benefit both customers and retailers?
OOH delivery offers convenience and reduces the risk of failed home deliveries. Customers can choose nearby pickup points that match their schedules, while retailers and couriers optimize logistics, lower failure rates, and address the growing demand for sustainable delivery options. This method consolidates parcels, cutting carbon emissions and streamlining operations. Discover trends in sustainable startups.


Who are HubBox’s primary partners?
HubBox collaborates with major courier companies, including UPS, DPD, Royal Mail, DHL, and Asendia, leveraging their logistics infrastructure to offer reliable OOH delivery services to various markets. These partnerships are vital for expanding their presence and ensuring seamless service delivery.


Why is OOH delivery considered the future of e-commerce logistics?
OOH delivery is expected to address challenges like missed deliveries and increasing consumer demands for convenience. It is predicted to grow from $29 billion in 2024 to $54 billion by 2030 but currently constitutes less than 1% of retailer adoption. HubBox is focused on bridging this gap and meeting the shifting priorities of online shoppers. Explore key insights on female founder businesses in logistics.


What challenges are faced by retailers in implementing OOH delivery models?
Retailers often struggle with the technical integration of pickup options into their e-commerce checkout processes. HubBox simplifies this with plug-and-play software, making it easier for retailers to adopt alternative delivery options successfully. Their services ensure consumer demands are met without costly logistics errors.


How can startups benefit from studying HubBox’s success?
HubBox’s growth illustrates the importance of solving specific pain points, forming strategic partnerships, and leveraging consumer trends like sustainability and convenience. Female founders can learn to align their ideas with market demands, as shown by startups excelling in OOH delivery. Read more about essential startup skills.


What is next for HubBox and its market opportunity?
HubBox is poised to lead innovation as a global OOH delivery solution provider. The funding received will act as a catalyst to scale operations, improving integrations and partnerships to increase its retail and courier footprint. With OOH delivery forecast to grow significantly, HubBox aims to capture unmet demand in this space.


Are out-of-home delivery startups eligible for funding from similar platforms like HubBox?
Startups addressing clear pain points, such as logistics inefficiencies, often attract funding from growth-focused partners like Puma Growth. Entrepreneurs should focus on scalable solutions that align with modern e-commerce trends such as sustainability and digital transformation. Learn about the best European startup ecosystems for building a business.


About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the “gamepreneurship” methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.

For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the point of view of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.